Bilingual information on how to use your insurance
Online articles in English and Spanish include:
Over 600 pages of health and wellness articles in English and Spanish, many of them focused on the needs and perspectives of Latinos (e.g., Prevalence of diabetes among Latinos, how a Latino family discusses health topics at home, etc.). We also have podcasts in Spanish and English that members can listen to on their phone while on the go (taking public transportation to work, for example).
Animated Fotonovelas in both English and Spanish on the topics of diabetes, hypertension, nutrition, physical activity, depression, and smoking cessation. These fotonovelas are based on a tried and true learning tool that has been used in Spanish-speaking countries for many years, the printed fotonovela, but now enhanced with animation and available on smartphone, other mobile devices, or computers. The fotonovelas have a printed companion piece to reinforce learning.
Bilingual Customer Service.
Our Advocate4Me team maintains Spanish-certified teams designated Latino Health solutions teams to serve our Spanish-need or Spanish-preference members. These teams are culturally and linguistically competent and are trained to know the common questions and hesitations that Hispanics may have about using their health insurance. These teams handle over 150,000 calls in Spanish each year. They also serve to provide internal interpreter service for UHC call centers that do not have their own Spanish-dedicated teams.
Hispanics are the fastest growing users of digital communications and watch more hours of video online than other segments of the population. We leverage that in innovative ways:
Advertising on Hispanic Media to encourage engagement:
- We engage our Hispanic members and the community with attractive, Hispanic-focused ads available both in Spanish and English, on topics such as using NurseLine and Virtual Visits.